Image describes the marketing services we provide for scaling tech saas.
The image describes how we support businesses to scale their start up with our marketing services.
The image shows how we help HR tech saas businesses to scale and launch to market.
Image describes the marketing services we provide for scaling tech saas.
60% of marketing budgets are spent on the wrong strategy.
You can't afford to be a statistic.
Marketing in b2b has changed significantly since COVID. Buyers aren't buying, lead gen isn't working, and organisations who forgot to invest in branding, are feeling the pinch.
Marketing thrives when you build awareness for your brand, continuously communicate your value and remind your ideal customer, who you are.
60% of budgets are spent on the wrong marketing activities. And an even higher proportion are focussed on the wrong strategy entirely because they centre on a sole channel approach.
Following a marketing audit, and a thorough review of your channels to see where you are. It's about listening to your customers. Why did they buy you? What are their challenges, how do they buy? Combing this with your product or services, means you can build a strong value proposition that speaks to your ICP in a language they understand. Once you the knowledge of your customers and insights around them, it's time to create the marketing strategy and the tactical plan, with relevant marketing levers and channels to push out your content, or events to drive experiences with your brand.
Successful marketing, balances creative marketing with an analytical results-based approach to identify the best marketing strategy for your go-to-market plans.
Make it easy for your prospects to buy you
First things first. It IS all about your clients. So it stands to reason that the most important part of your marketing is identifying who exactly they are. Sounds obvious, but surprisingly this is one of the first areas that people lose sight of. You want to create a value proposition for all of your clients and segment them by smaller commonalities. This makes it easier to identify what their exact challenges are, needs and then how your platform / service fits those needs.
​
If your clients cannot see the answer to their problem in your services or that you understand what issues they are facing, then they won't buy from you and it has to be specific, so you need to show that you get their challenges. If you aren't getting your messages in front of the key decision maker, then again, this will make your selling your Tech SaaS proposition to them, even more difficult.
Client value propositions are the cornerstone of all of your marketing efforts. This will feed into what you say, how you say it and you should be constantly reviewing these avatars or profiles, because things are constantly evolving and changing and so will your client's challenges as well. This should and will always be your starting point.
Any marketing recommendations should be based on data, testing and research matched to your customer's pain points.
Value
Propositions
By client segment | By priority | Identify key pain points
Content Marketing for Demand Gen
Articles | Papers | Thought Leadership | Unique content | Surveys |
Social Media Strategy & Design
Organic planning | Channels for audience | Content calendars | Platforms
Full Marketing
Strategy & GTM plans
Strategy & activities | GTM plans | On & Offline | Marketing mix | Calendar
Data Analysis and Data Backed Marketing
CRM| Hubspot Marketing Module | Microsoft Dynamics | SalesForce
Email Marketing and Automation
Automation sequences | Platforms | Analysis | Engagement
Story Telling and Building Brands
Core brand messaging from value prop | Content |Awards | Events | Case studies |
Paid Search and Paid Social
Paid channels | Strategy | Timing | Planning
Strategic Marketing & Partnerships
Research | Partnerships and Joint Marketing Plans
Client Successes
A few of the clients we've been delighted to work with:
Marketing resources for you
Starting out?
Make time for market research, you can't afford to miss this step.