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Tactics to deliver

Here you'll find past work examples and links to content creation, including papers to blog libraries and videos, alongside graphics for demand activities.

First it's about getting to work to understand the personas, the product / service offering and how to build that value proposition. It always starts with your customer.  Heaingr their feedback and challenges, understanding their buying journey and committee and identifying how to position your brand. This approach informs the full strategy, identifies how we should position and the tactics we build from there. 

RAD marketing builds compelling value propositions based on your ideal customer profile.

Content Creation

From libraries of resources to reports, single articles and longer thought leadership pieces. Content is crafted in the right tone of voice and matched to your brand.

Videography 1

Project  included generation of a script and video creation - with a tight 48 hour deadline. Content was deployed on landing pages and used in various social placements, as well as being introduced through the prospecting funnel. 

Videography 2

As part of an outreach campaign to build interest and awareness of the business as well as to encourage applications to join this tech enabled recruiter. The concept was to embody the culture of the business and to identify the key frustrations for consultants.

Graphics and Design

We can generate your graphics for website, social media and brochures as required. If you require digital assets or something that meets your digital brand guidelines, we can help. 

© 2024 RAD Marketing is the trading name of Rachel Doyle Marketing, independent consultancy services.


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