Marketing Director and Owner
Email:
Location: Remote
Supporting businesses remotely across the UK.
Professional plate spinner used to managing high volumes of work. Sleeves rolled up approach and I work quickly to get under the skin of a clients' business. Almost 2 decades of marketing expertise spanning recessions and across evolution of digital marketing.
Super power: Creative Vision combined with Strategic Analysis.
Data is everything!
-
+20 years' corporate experience in various marketing and comms roles up to board level working for large multinationals
-
6 years' freelance supporting start ups and medium to large sized businesses in their marketing. Defining and delivering the strategy, then executing it.
-
Promoted to Marketing Manager to lead a team 9 months after landing first marketing role
-
My passion is in SaaS tech. Favourite solutions include: solving the problem with data in all it's various guises and locations, the building of platforms and modernisation of tech, as well as solving challenges.
-
Understanding how b2b audiences buy - it's not how you think.
-
Looking for growth? Speak to me hello@rad-marketing.co.uk
Hi, I'm Rachel :)
I build value propositions, carry out marketing audits, create marketing strategies, implement and evaluate performance against goals. I am comfortable supporting businesses wherever you are in the cycle. I've been involved right from the very start, somewhere in between or helicoptered in to overstretched and under-resourced teams either on projects or to identify how to streamline processes.
​​
I'm a mum of 2 fabulous boys, and I spend most of my spare time out in the green or fundraising for charities.
Experience covers:
Most recent work experiences
Jan 2023 - July 2024
hireful​
SaaS HR Tech
​
July 2022 - Dec 2022
Cap Gemini
Tier 1 and Tier 2 companies - CPRD, Energy, Financial Services, Life Sciences, Universities and Services​
​
July 2016 - to date
Freelance / Contracting for:
Start Ups
SMEs
Large corporates
June 2014 - July 2016
Travis Perkins Managed Services
July 2013 - June 2014
March 2011 - July 2013
Epson UK
January 2008 - February 2011
J O Hambro Capital Management
Head of Marketing - team of 5
Lead a junior team of marketers, build the strategy to drive in-bound leads for sales of the HR SaaS product. Mentored and upskilled the team to share learning, build their profile across the business and to own their numbers. Removed team from hamster wheel to focus on more revenue generating tasks. Introduced interactive demo and social media strategy. Built the full year marketing plan, in the absence of one in existence beforehand.
Marketing Services - Business Transformation Consultant​
Responsible for leading the GTM strategy for Marketing Operations across UK/Europe building a pipeline of opportunities.
Solution lead and subject matter expert in marketing to support the marketing operations sell-in across core target markets (UK, Nordics, Switzerland, Germany, Netherlands).
Member of SLT.
Freelance Marketing
Launched my business with the aim to work in supporting start ups and SMEs with their marketing. As broad as it sounds, I've designed strategies, written copy and blog libraries, delivered ad campaigns and reduced spending across various channels supporting sales teams, business owners, CEOs and MDs. Over the last few years, I have worked more specifically with SaaS businesses in Recruitment and HR tech. Projects included researching the market and defining the GTM plans. Building the brand strategy, developing the story and growing the pipeline.
Marketing Manager and member of the Senior Leadership Team of this sub board.
Created the 3 year marketing plan, the short term strategy and marketing tool kits to support sales teams in new business activities.
Relocation and caring for young family
Managed budget of +£5million and lead a team of 6 channel marketing specialists. Delivered Go To Market plans for new products. Involved large scale campaigns, planning and delivering across all elements of the marketing mix. Delivered joint marketing plans with Disti and Reseller network.
Lead team of 4 - covering all areas of marketing, managing the website, supporting Sales teams through the delivery of new business pitch books and RFPs.
Let's Connect
